Home-improvement leads from property and moving data

Why Homedata for home-improvement lead research

Homedata combines the two inputs a local installer needs to plan a relevant campaign: a recent moving event and the characteristics of the home. Lead Source’s Went Sold STC within filter selects the date a listing changed status. You can choose a recent window and combine it with your installation territory, property type and size. The platform holds 29M property records by UPRN, 23M EPC certificates and listing events since 1996. Those connected records give kitchen, glazing, solar, blinds and heating teams a common property foundation, with different evidence for each trade.

A ready-made lead list starts with the supplier’s selection. Homedata gives your team control of the event window, the area and the property segment behind its campaign. That is valuable when your branches have different installation capacity or your services need different qualification criteria. Public per-call prices and a self-serve account let you inspect property output and cost the research before a sales call. The dated real record below shows the detail available for a campaign handover. For a standalone moving-home feed, review the per-customer delivery terms separately. You can choose the research workflow first and purchase the data that serves it, with the property evidence visible to marketing and installers alike.

Find home-improvement prospects around a meaningful event

A household preparing to move creates a useful moment for home-improvement marketing. Kitchens, window coverings, heating and energy upgrades each have their own buying cycle, but all benefit from knowing which properties have recently changed status. Homedata lets your team research homes in the area you serve and use moving activity alongside property characteristics.

The important filter is Went Sold STC within. A recent change and a listing that has carried the same label for months are different campaign inputs. You can use the event timing to organise research before a completed transaction appears in sold-price records. Keep the event date in the working list so the marketing team understands why each property was selected and can judge whether the timing still fits.

Define your service area before selecting properties

Begin with the places your installation team can serve profitably. A national database is useful only when it produces a practical local workload. Decide which postcodes belong to each branch, how far surveyors travel and where additional work fits around existing jobs. Then use property type, bedroom count and floor area to segment the homes that meet your service criteria. A kitchen showroom may prioritise larger family houses, while a blinds business may create a separate process for flats and apartment blocks.

This is where property data adds value beyond a moving label. You can distinguish a compact flat from a detached home before spending time on deeper research. You can also compare results across territories without changing the meaning of the underlying fields. Build the list to reflect the work your business actually installs, then choose the property information that helps the next person qualify it.

Use energy records for relevant upgrade conversations

EPC data provides a recorded energy assessment, including the current and potential rating and the date of the certificate. For trades working on efficiency, that gives a useful starting point for discussing improvements. Solar businesses can research potential alongside roof assessment information; glazing businesses can inspect available window descriptions; heating specialists can review the recorded heating information.

A certificate describes the property when it was assessed. Present that date clearly and use current customer information to refine the brief. If improvements have already been made, update your own qualification notes. This keeps the process useful for both the business and the homeowner. Homedata supplies the evidence for an informed conversation; your survey and customer requirements establish the work to be quoted. The trade-specific pages explain how to apply this process to kitchens, solar, glazing, blinds and plumbing without treating every upgrade as the same product.

Worked output: turn a property record into a campaign brief

The recorded response for 63 Harvey Lane, Norwich, contains 4 bedrooms, semi-detached property type and 145 square metres of floor area. Its EPC is D with potential C, assessed on 16 June 2015. These values come from the property-complete capture dated 30 September 2026. A campaign planner can use the type and size to create a household-space segment, while an energy specialist has a specific dated assessment to prepare the upgrade conversation. The same record supports a useful handover between marketing and the relevant installation team.

The next step is to combine the property record with your selected moving event in the actual search. It demonstrates the property brief your team can work from. Keep moving-event evidence and property evidence as separate columns, then write the campaign selection rule beside them. That makes a shortlist reviewable: someone can see which event triggered selection, which characteristics shaped the offer and which details require a conversation or site visit.

Run one campaign per service, with a clear handover

A single undifferentiated list gives installers and sales teams too much interpretation work. Create a kitchen segment around household space and your showroom catchment, an efficiency segment around the relevant recorded assessment and a window-covering segment around property type and survey logistics. The same home may belong to more than one research group, but each campaign should have one clear offer. Keep the service area, selection date and qualifying fields attached to the record so the team receiving it can act consistently.

For the first campaign, agree what a qualified opportunity means. It might be a booked survey, a showroom appointment or a customer who has requested a detailed quotation. Record those outcomes in your own system and compare them with the property selections you made. Refine the filters and follow-up timing using the jobs your business actually wins, including the cost of travel, survey time and unsuitable enquiries.

Compare usable evidence and buying terms

When comparing a price-on-request provider, ask what the quote includes: property data, event timing, export access, integration support and any contractual minimum. Homedata gives you public pricing and documentation, so the team can inspect the available fields and plan a test before a procurement conversation. Tokens fund paid data usage, with 100 tokens equal to £1. Endpoint and product charges vary, so choose the fields or packs that fit your campaign and use the published price list to calculate the workload.

Some standalone products, including live listings and comparables, are arranged per customer. The advantage for a local home-improvement team is a clear route to evaluating property records and dashboard tools on its own terms. You can inspect the workflow, build a small shortlist and decide where richer data adds value. For larger campaigns, define the required delivery and commercial terms before committing to a production process.

Make property evidence part of your operating routine

Assign one person to review the search criteria and another to own the sales handover. Check that the homes sit within the installation area, that the event window fits the intended campaign and that the selected records contain the fields your team needs. A concise property brief with a clear trigger is easier to maintain than a large export with no selection rationale. Give the surveyor enough context to prepare, then let the customer describe the project.

This is compatible with confident, relevant marketing: you can explain why your service is useful without claiming knowledge of the household’s intentions. Create a free Homedata account, inspect the Lead Source workflow and review paid usage before purchasing data. You have a practical way to connect local coverage, campaign timing and property evidence in one repeatable process.

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